Free Webinar: The Creative Curve: How to Create Breakout Success
Oct 27 @ 1:30 pm – 2:30 pm

On October 27 from 1:30pm – 2:30pm, you are invited to join a free webinar jointly hosted by The School of Business and Technology at Excelsior College and the American Marketing Association New York Capital Region Chapter. The presenter is Allen Gannett, the CEO of TrackMaven, who will discuss achieving creative success in business, generating a new startup, and entrepreneurial ideas.

To register, visit https://www.eventbrite.com/e/free-webinar-the-creative-curve-how-to-create-breakout-success-tickets-38510405660


The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius—it is not something you can be intentional or methodical about. This talk will disprove this, explain how mainstream hits actually happen and provide four ways any creator can increase their odds of making one.

Based on two years’ of research, Gannett interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field. Based on this, he found four patterns—The Four Laws of The Creative Curve —that all creatives engage in. These laws are not only scientifically valid but can be followed by any aspiring creative.

In this webinar, Allen will give us a sneak peek at his findings.

You can also dial in using your phone.

United States: +1 (872) 240-3212

Access Code: 945-182-229

Joining from a video-conferencing room or system?


Cisco devices: 945182229@



Allen Gannett is the founder and CEO of TrackMaven, the all-in-one marketing analytics platform which is used by brands including Microsoft, Marriott, and Saks Fifth Avenue. Gannett is also a writer with a regular online column for Fast Company and an upcoming book from Crown Business/Random House. He is also an active angel investor and has been both an Inc. and Forbes’ “30 Under 30” list. Most importantly, he is a lover of corgis and a twice losing game show contestant.


Speaker Series: Scaling the Ivory Tower: Academic Research & the World of Business
Oct 30 @ 12:00 pm – 1:00 pm

You are formally invited to join the School of Business & Technology for our next Guest Speaker Series presenting Dr. Santhosh Abraham on October 30, 2017 from 12:00pm -1:00pm for a presentation on ‘Scaling the Ivory Tower: Does academic research matter in the world of business?’

In his talk, Dr. Abraham will highlight the relevance of transferable skills gained in research that are important within a business setting. Dr. Abraham will also discuss the value of research informed teaching in enhancing career readiness among students.

If you are at a distance, then you can join the talk remotely via GoToMeeting from your computer, tablet or smartphone:

You can also dial in using your phone.
United States: +1 (872) 240-3412

Access Code: 531-580-933

Joining from a video-conferencing room or system?
Cisco devices: 531580933@